Grow your practice with
proven strategies.

Guides, comparisons, and playbooks written specifically for independent RIAs. No fluff - just what's actually working to attract clients and grow AUM in 2026.

✦ Featured Article
Client Acquisition

How to Attract Millennial and Gen Z Clients to Your RIA in 2026

The next generation of high-earning clients doesn't look like your current book. Here's how top-performing RIAs are building practices that compound with clients in their 30s and 40s - without abandoning the economics of a premium advisory firm.

8 min readApril 2026
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$541B
Inherited by Gen Y/Z annually
87%
Habits users are first-time advisor seekers
34.5
Average user age on the Habits platform
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Lead Generation

The Best Lead Generation Platforms for Financial Advisors in 2026

SmartAsset, Zoe, WiserAdvisor, Habits - the advisor lead gen space has exploded, and the economics vary dramatically. Here's an honest, current comparison of where the dollars actually go furthest.

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Practice Growth

The HENRY Client Opportunity: Why Growing RIAs Are Targeting High-Earners, Not Yet Rich

High Earners, Not Rich Yet - a segment most RIAs ignore because the assets aren't there yet. The firms that figured out how to serve them profitably are building practices that will dominate the next decade.

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Practice Growth

Inbound Client Acquisition for Your RIA: How to Grow Without Cold Calling

Most RIAs default to outbound because it's familiar. The firms growing fastest in 2026 have built inbound engines that compound. Here's the playbook - content, matching, and partnerships.

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Lead Generation

Pay-Per-Lead vs. Subscription Models: Which Lead Gen Actually Pays Off for Advisors?

The economics of pay-per-lead platforms look brutal once you calculate true cost per closed client. Subscription and match-based models flip the math. Here's how to actually compare them.

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Client Acquisition

Why Independent RIAs Are Winning with Younger Clients

Independent RIAs are capturing a disproportionate share of the next-gen client market - and it's not an accident. Here's what they're doing differently, and what solo practitioners can replicate.

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Client Acquisition

Financial Advisor Client Acquisition in 2026: What's Actually Working Now

A comprehensive look at the current state of client acquisition for financial advisors - what's working, what's fading, and how to build a durable growth engine for the next decade.

The complete growth system

Reading about growth
is step one. Habits
is step two.

Everything in this resource hub reflects the methodology that powers the Habits platform - AI-powered engagement tools and a pipeline of verified, high-income prospects delivered directly to your calendar.

27.8%
Client conversion rate
$265K
Avg. user income
6M+
Monthly social reach

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