Compliance for financial advisors
Habits is a venture-backed startup with notable investors that includes former operators at AMEX Ventures, Techstars, J.P. Morgan Chase & Co., Charles Schwab, Pandora, Goldman Sachs, Mastercard, Visa and Fidelity.
What to expect on the Habits platform
Habits is compliant with all SEC marketing rules and other applicable regulations, ensuring we are constantly up-to-date.
What is Habits?
Habits is a marketplace where people connect with financial advisors.
How it works
Advisors apply to join by providing their CRD #, meeting with a member of our team, and receiving approval from our selection committee.
The "Marketing rule"
Our subscription agreements do not include guarantees of leads, introductions, nor do we split revenue or sell leads.
Pricing
Our flat fee annual subscriptions are standardized. At Habits, financial advisors cannot pay to promote or prioritize their profile.
No client reviews
We welcome client testimonials and feedback, but our platform does not include, nor do we intend, to include ranking or review scores.
Prospect engagement
Families connect through provided calendar links.
Disclaimers
Our Disclaimer
Habits, Inc. helps prospective investors find third-party investment advisory services. Habits, Inc. does not recommend the selection or retention of any adviser. Habits, Inc. provides options for the user to select based on user responses and preferences. In no event shall Habits, Inc. providing of a name constitute a recommendation or opinion as to the quality or appropriateness of the investment adviser or their services. Investment advisers that appear on this Website pay a fee to Habits, Inc.



The contents of this Website are for informational purposes only and are not intended to serve as the basis for any financial decisions. Information contained on this Website should not be construed as personalized investment advice or legal advice.  Use of this Website does not create a professional relationship between the user and Habits, Inc. Third-party links and resources are provided for convenience only. Habits, Inc. does not recommend or endorse the contents of the third-party sites and is not responsible for the accuracy, legality, or content of any third-party site.
Affiliate Disclaimer
To maintain a verified listing on this Website or Application, a financial firm or financial professional must pay a subscription fee to Habits Inc. Habits Inc. is not a client of any firm or advisor listed on this Application. Fees are not specifically payable in consideration of any "endorsement". Habits Inc. "endorsements" are conferred based on standardized and automated factors without regard to any financial firm compensation to Habits Inc. However, the compensation paid by a financial firm or financial professional to Habits Inc. creates a material conflict of interest of which prospective clients of a financial firm should be aware.
Frequently asked questions
What kind of financial advice can I expect to receive?

The beautiful part of Habits, is the diversity of expertise, background and knowledge of its advisor network. You can expect to find guidance across taxes, investing, preparing for life after athletics, cash-flow, buying your first house, or anything related to your financial situation. For more details on the advice you can expect to receive, check out our Guide to Financial Advice.

How does Habits select the advisors on its platform?

Habits is an invite only platform and every advisor goes through a one-month application process, involving multiple conversations with different members of the team. Every advisor must also receive approval from our Selection Committee, made up of industry experts including the former Vice Chairman of J.P. Morgan.

What should I expect in that first meeting with an advisor?

In meeting number one, consider it an opportunity to get to know your advisor, ask any questions and begin to see if you two are a fit. Here's a quick guide on questions you can ask and prepare.

How does the algorithm work?

Our algorithm includes criteria set by both our users and advisors. It accounts for your financial situation, preferences and meeting style. This includes details such as your income, balance sheet and what you're looking for in a financial advisor.

Meanwhile, advisors have their own minimums, requirements and compensation structures.

You are presented with a curated list of advisors based on these preferences.

How many advisors can I meet?

At Habits, there is no limit to the number of advisors you can meet but we recommend that you speak to at least two or three.

How much does it cost?

Habits Inc. earns revenue by charging an annual membership fee to the advisors in their network. You will not pay anything to Habits through this process.

Additionally, Habits Inc. ensures that every introductory or first meeting with an advisor does not come with a hidden fee. You only pay once you sign to become a client with your selected financial advisor.

For more detailed information on the costs of working with financial advisors, check out our Guide to Financial Advice.