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Compliance for financial advisors
Habits is a venture-backed startup with notable investors that includes former operators at AMEX Ventures, Techstars, J.P. Morgan Chase & Co., Charles Schwab, Pandora, Goldman Sachs, Mastercard, Visa and Fidelity.
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What to expect on the
Habits platform
Habits is compliant with all SEC marketing rules and other applicable regulations, ensuring we are constantly up-to-date.
What is habits?
A marketplace where people connect with financial advisors.
how it works
Advisors apply to join by providing their CRD #, meeting with a member of our team, and receiving approval from our selection committee.
the "marketing rule"
Our subscription agreements do not include guarantees of leads, introductions, nor do we split revenue or sell leads.
pricing
Our flat fee annual subscriptions are standardized. At Habits, financial advisors cannot pay to promote or prioritize their profile.
no Client reviews
We welcome client testimonials and feedback, but our platform does not include, nor do we intend, to include ranking or review scores.
prospect engagement
Families connect through provided calendar links.
Disclaimers
Habits Inc. does not require IAR registration. We recommend that every affiliate applicant be aware of recent changes to State & Federal Solicitor Rules
As an intermediary that does not require SEC, FINRA, NASAA or any financial regulatory agency registration, Habits Inc. provides marketing and advertising solutions for its affiliates. However, Habits Inc. is mandated to provide company disclosures and policy statements to the families who seek its matchmaking services. For the protection of Habits Inc. and its affiliates, the following language is included in correspondence and made available on this Website and Application.
Our Disclaimer
Habits, Inc. helps prospective investors find third-party investment advisory services. Habits, Inc. does not recommend the selection or retention of any adviser. Habits, Inc. provides options for the user to select based on user responses and preferences. In no event shall Habits, Inc. providing of a name constitute a recommendation or opinion as to the quality or appropriateness of the investment adviser or their services. Investment advisers that appear on this Website pay a fee to Habits, Inc.

The contents of this Website are for informational purposes only and are not intended to serve as the basis for any financial decisions. Information contained on this Website should not be construed as personalized investment advice or legal advice.  Use of this Website does not create a professional relationship between the user and Habits, Inc. Third-party links and resources are provided for convenience only. Habits, Inc. does not recommend or endorse the contents of the third-party sites and is not responsible for the accuracy, legality, or content of any third-party site.
Affiliate Disclaimer
To maintain a verified listing on this Website or Application, a financial firm or financial professional must pay a subscription fee to Habits Inc. Habits Inc. is not a client of any firm or advisor listed on this Application. Fees are not specifically payable in consideration of any "endorsement". Habits Inc. "endorsements" are conferred based on standardized and automated factors without regard to any financial firm compensation to Habits Inc. However, the compensation paid by a financial firm or financial professional to Habits Inc. creates a material conflict of interest of which prospective clients of a financial firm should be aware. 
Our Disclaimer
Habits, Inc. helps prospective investors find third-party investment advisory services. Habits, Inc. does not recommend the selection or retention of any adviser. Habits, Inc. provides options for the user to select based on user responses and preferences. In no event shall Habits, Inc. providing of a name constitute a recommendation or opinion as to the quality or appropriateness of the investment adviser or their services. Investment advisers that appear on this Website pay a fee to Habits, Inc.

The contents of this Website are for informational purposes only and are not intended to serve as the basis for any financial decisions. Information contained on this Website should not be construed as personalized investment advice or legal advice.  Use of this Website does not create a professional relationship between the user and Habits, Inc. Third-party links and resources are provided for convenience only. Habits, Inc. does not recommend or endorse the contents of the third-party sites and is not responsible for the accuracy, legality, or content of any third-party site.
Affiliate Disclaimer
To maintain a verified listing on this Website or Application, a financial firm or financial professional must pay a subscription fee to Habits Inc. Habits Inc. is not a client of any firm or advisor listed on this Application. Fees are not specifically payable in consideration of any "endorsement". Habits Inc. "endorsements" are conferred based on standardized and automated factors without regard to any financial firm compensation to Habits Inc. However, the compensation paid by a financial firm or financial professional to Habits Inc. creates a material conflict of interest of which prospective clients of a financial firm should be aware.
Frequently Asked Questions
How do I sign up?
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What is the selection committee?
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Is Habits compliant for my firm?
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What language can I share with my supervisory manager or compliance officer?
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Our Disclaimer
Habits, Inc. helps prospective investors find third-party investment advisory services. Habits, Inc. does not recommend the selection or retention of any adviser. Habits, Inc. provides options for the user to select based on user responses and preferences. In no event shall Habits, Inc. providing of a name constitute a recommendation or opinion as to the quality or appropriateness of the investment adviser or their services. Investment advisers that appear on this Website pay a fee to Habits, Inc.

The contents of this Website are for informational purposes only and are not intended to serve as the basis for any financial decisions. Information contained on this Website should not be construed as personalized investment advice or legal advice.  Use of this Website does not create a professional relationship between the user and Habits, Inc. Third-party links and resources are provided for convenience only. Habits, Inc. does not recommend or endorse the contents of the third-party sites and is not responsible for the accuracy, legality, or content of any third-party site.
Affiliate Disclaimer
To maintain a verified listing on this Website or Application, a financial firm or financial professional must pay a subscription fee to Habits Inc. Habits Inc. is not a client of any firm or advisor listed on this Application. Fees are not specifically payable in consideration of any "endorsement". Habits Inc. "endorsements" are conferred based on standardized and automated factors without regard to any financial firm compensation to Habits Inc. However, the compensation paid by a financial firm or financial professional to Habits Inc. creates a material conflict of interest of which prospective clients of a financial firm should be aware.