Transparent pricing.
No per-lead fees.
Your cost is fixed and predictable. No bidding wars, no hidden charges. Build a model below and see what the math looks like for your practice.
One subscription.
Everything included.
Both plans include full access to the Engagement Engine, your prospect pipeline, and the algorithmic backfill guarantee.
- ✓ Full Engagement Engine access (3 AI credits/day)
- ✓ Prospect pipeline - 2 meetings/month benchmark
- ✓ Algorithmic backfill guarantee
- ✓ SOC 2 compliant platform
- ✓ Background-checked advisor community
- ✓ Rolling monthly - cancel anytime
Enhanced Support is added by default for a $250 one-time fee
Dedicated account manager, guided onboarding, 4 strategy meetings/year, and expedited support - everything you need to start strong.
- ✓ Full Engagement Engine access (3 AI credits/day)
- ✓ Prospect pipeline - 2 meetings/month benchmark
- ✓ Algorithmic backfill guarantee
- ✓Enhanced Support included freeYour dedicated account manager sets you up for a strong start - profile optimisation, matching criteria, and a full Engagement Engine walkthrough.
- →Dedicated 1-on-1 account manager
- →4 strategy meetings per year
- →Guided onboarding + profile optimisation
- →Expedited response times
- ✓ SOC 2 compliant + background-checked
- ✓ 12-month commitment
- ✓ For teams managing multiple advisors
- ✓ Dedicated account team
- ✓ Custom reporting and analytics
- ✓ Priority integrations
- ✓ Volume pricing
- ✓ Custom SLA and compliance support
A standard background check runs post-payment. Full refund if any issues arise. Questions? Book a call with Matt.
Build your own model
Adjust the inputs below to match your practice. See how the subscription cost stacks up against what you can realistically earn over time.
Your assumptions
Annual projection
Cumulative projection (6 years)
Return on investment
At these inputs: $453,600 in total profit after $50,400 in Habits fees over 6 years.
This is a theoretical model and not a guarantee of outcomes. It assumes no asset appreciation, no referrals from acquired clients, and constant inputs over the projection period. Actual results will vary. Habits subscription pricing is subject to change.
Why your cost model matters more than your lead count
The question isn't how many leads you get. It's how much each converted client costs you, and what happens to your economics over time.
Effectively a cold call.
Pay-per-lead platforms like SmartAsset capture a prospect's details and share them with 5+ advisors at once. Many times, the person on the other end doesn't remember signing up - or doesn't know they did. If you're the fifth advisor calling someone that afternoon about something they didn't intentionally inquire about, that's an almost impossible conversation to win. Sub-1% conversion rates are the result.
Fixed cost. Compounding upside.
Every Habits prospect has actively come to the platform looking for a financial advisor. They know what they signed up for and why they requested the introduction. Your subscription cost is the same every month whether you convert 2 clients or 20 - every additional client is pure margin.
Scenario assumes default calculator inputs: 2 meetings/month, 25% conversion, $400K AUM. SmartAsset figures based on publicly reported advisor pricing and platform conversion estimates.
Your first 90 days matter most
How well your profile is configured and how effectively you use the Engagement Engine determines the quality of your matches. Enhanced Support makes sure you start strong.
Guided onboarding call
A dedicated 30-45 minute session with your account manager covering profile optimisation, matchmaking criteria setup, and a full Engagement Engine walkthrough. You'll also review what top-performing advisors on the platform are doing differently.
4 strategy meetings per year
Quarterly check-ins to review your results, refine your criteria, discuss what's working, and plan the quarter ahead. Your account manager knows your practice - not a generic support rep.
Expedited response times
Priority support queue for any platform questions, matching issues, or Engagement Engine guidance. When you have a prospect in your pipeline, waiting isn't an option.
Dedicated account manager
A named person who knows your practice, your target client criteria, and your goals. Not a ticket system - a real relationship with someone invested in your success on the platform.
Included free with Annual. $250 one-time with Monthly.
Annual subscribers get everything above at no extra cost. Monthly subscribers can add it at any point during their subscription.
Pricing questions, answered
Everything you need to know before committing. If something isn't covered here, book a call and we'll walk you through it.
Two new clients
pays for the whole year.
At $400K average AUM and a 1% fee rate, two new clients generates $8,000 in annual revenue. That's your subscription paid. Everything after that is upside.