Habits has secured $1.1 million in funding to expand its mission of helping millennials find and connect with financial advisors. The funding marks an important milestone as we continue building a better way for the next generation to access financial advice.
A different approach to financial advice
The traditional process of finding a financial advisor can feel overwhelming. People often don’t know where to start, who they can trust, or which advisor is actually the right fit for their needs.
Habits was built to change that.
Our marketplace connects consumers with vetted financial advisors based on their individual needs, goals, and preferences. Instead of asking people to sort through countless advisors on their own, Habits makes the process simpler by helping them find the right match.
Building for the next generation
Millennials have grown up in a world where nearly every part of their lives can be discovered and personalized online. Financial advice should be no different.
The $1.1 million in funding gives Habits the resources to continue building the platform, reach more consumers, and grow its network of financial advisors.
We’re grateful to the investors and partners who believe in what we’re building and excited for what comes next.
Read the full story at FinTech Global.