Habits Inc

Why you should work with Habits

Habits brings together the best financial advisors for people who’ve outgrown doing it themselves

Top-Tier
Financial Advisor Network

The most formative years of anyone's financial plan is the start, yet the majority of financial advisors only cater to those nearing retirement. Habits advisors are different...

No asset or income minimums

Vetted for you by a national board of experts

Transparency of cost structures and specializations

100,000+
Habits Community

Join the thousands engaging in our
community via our content and application.

No Commitment
or Credit Card Required

All matches and intro meetings are made
at no cost to you.

Find your advisor

Habits Success Stories

Don't just take our word for it.

We've helped thousands source and connect with a financial advisor. See what they thought...

See more success stories

"Seamless and easy"

The process of finding advisors through the platform was seamless and easy. My fiance and I found two advisors we will be working with, and they were excellent with intros, follow-up, etc. Habits will be a very successful business.

Cal

Director of RevOps

"What your team is building is special"

Appreciate the intros! Outsider's perspective, what your team is building is special, and most importantly solving a clear problem (yes, for people like me..)

Brendan

Attorney

"Love the transparency"

Wanted to let you know I ended up signing on with XXX on a flat fee model. Love the transparency you've been showcasing! The content has been top notch.

Joe

Investment Analyst

"We really liked his personable approach and he did a great job making sure he hit all the points we wanted"

We've made the decision to move forward with XXX! We really liked his personable approach and he did a great job making sure he hit all the points we wanted and answered our questions thoroughly. Appreciate you setting everything up!

Chris

Director Of Customer Success

"Loved how easy it was"

Went with XXX, we aligned the best when talking. Loved how easy it was. I have no experience with financial advisors and Habits helped me learn about the space and find low hanging fruit action items before I even paid a cent.

Gavin

Software Developer

"The process & experience was very positive"

Overall, the process & experience was very positive. All the advisors were helpful & seemed to appreciate that you made the intro. The main question I was trying to determine was whether I wanted to go with the hourly fee or typical 1% structure. After thinking it through, I'm moving forward with XXX on an hourly engagement.

Greg

Head of Sales

"I’ll be able to refer my brother-in-law and at least 10 other people who could benefit from this process"

I’ve already started putting pen to paper with XXX, but I know I’ll be able to refer my brother-in-law and at least 10 other people who could benefit from this process. Honestly, I’d much rather tell someone to ‘talk to my boy Matt’ than suggest the typical ‘meet with my advisor’ spiel.

Jack

Lead of Brand Partnerships

"A great fit for me and my family's situation"

I had an introductory call with XXX from XXX just now. My initial reaction is it seems like a great fit for me and my family's situation. Good discussion and I appreciated XXX's perspective and customer-centric approach. P.S. Jack is still killing it with the TikTok content. Given most social media content is mind-melting garbage these days... his content is a fresh of breath air for what people (or at least, me!) actually want to consume.

Zach

Director of Purchasing

Connect. Understand. Share.

Use our Plaid integration to share your financial overview with your selected advisors, ensuring productive and personalized introduction calls.

Download the app to get started

Frequently asked questions

What kind of financial advice can I expect to receive?

The beautiful part of Habits, is the diversity of expertise, background and knowledge of its advisor network. You can expect to find guidance across taxes, investing, preparing for life after athletics, cash-flow, buying your first house, or anything related to your financial situation. For more details on the advice you can expect to receive, check out our Guide to Financial Advice.

How does Habits select the advisors on its platform?

Habits is an invite only platform and every advisor goes through a one-month application process, involving multiple conversations with different members of the team. Every advisor must also receive approval from our Selection Committee, made up of industry experts including the former Vice Chairman of J.P. Morgan.

What should I expect in that first meeting with an advisor?

In meeting number one, consider it an opportunity to get to know your advisor, ask any questions and begin to see if you two are a fit. Here's a quick guide on questions you can ask and prepare.

How does the algorithm work?

Our algorithm includes criteria set by both our users and advisors. It accounts for your financial situation, preferences and meeting style. This includes details such as your income, balance sheet and what you're looking for in a financial advisor.

Meanwhile, advisors have their own minimums, requirements and compensation structures.

You are presented with a curated list of advisors based on these preferences.

How many advisors can I meet?

At Habits, there is no limit to the number of advisors you can meet but we recommend that you speak to at least two or three.

How much does it cost?

Habits Inc. earns revenue by charging an annual membership fee to the advisors in their network. You will not pay anything to Habits through this process.

Additionally, Habits Inc. ensures that every introductory or first meeting with an advisor does not come with a hidden fee. You only pay once you sign to become a client with your selected financial advisor.

For more detailed information on the costs of working with financial advisors, check out our Guide to Financial Advice.