Your friend for finding a financial advisor
Book free introduction calls with financial advisors tailored to your situation in under 5 minutes.
Trusted by
2,000+ employees
from America's top employers
How it works
Three easy steps to start receiving personalized financial guidance
1
1
Download the app
Create your Habits account by downloading the app
2
2
Share your story
Tell us who you are to get matched with the best financial advisors for you
3
3
Book your introductions
Start booking free introduction calls with the advisors within the app
Why you should work with Habits
Habits brings together the best financial advisors for people who’ve outgrown doing it themselves
Top-Tier
Financial Advisor Network
The most formative years of anyone's financial plan is the start, yet the majority of financial advisors only cater to those nearing retirement. Habits advisors are different...
No asset or income minimums
Vetted for you by a national board of experts
Transparency of cost structures and specializations
100,000+
Habits Community
Join the thousands engaging in our
community via our content and application.
No Commitment
or Credit Card Required
All matches and intro meetings are made
at no cost to you.
Habits Success Stories
Don't just take our word for it.
We've helped thousands source and connect with a financial advisor. See what they thought...
Love the platform...
Love the platform and Jack. Have been a long time TikTok follower back to his JPM analyst story days years ago... Finally in the workforce and am now searching for an advisor to start with
Niko
24
Analyst
I have nothing but great things to say...
With one conversation under my belt, I have nothing but great things to say! However... I wouldn't expect anything less from the winners of 1871's Fintech Summit pitch competition!
Ryan
34
Director
I'm certain we wouldn't have found him without the product...
My wife and I decided to move forward with services from XXX. I'm certain we wouldn't have found him without the product you and your team have built, so thanks!
Grant
28
Product Development
I already feel like my experience with Habits has been a success!
Both of my advisor introductions were amazing conversations, feel like I couldn't go wrong in either direction there. Going to take some time to reflect and ask each some follow ups but I already feel like my experience with Habits has been a success!
Ben
25
Venture Capital
A refreshing and simple financial advisor search experience
I had the pleasure of walking through the initial phases of Habits that ultimately led to a refreshing and simple financial advisor search experience. After downloading the app and going through a few simple questions and basic personal information, I was quickly connected to 3 options to connect with for an advisor based on my preferences. Not only was there no pressure to connect, as someone not comfortable with the financial visor experience, each of the options made me feel extra comfortable in communicating at a pace and way that worked for me. Each call felt different than the next giving me some variety, but each was consistent in their approach to understand and respect my efforts in this process. I decided in only a couple of weeks on an advisor and feel very heard in my goals, while being offered the advice I requested to take better control of my financial picture.
Adam
38
Sales
"Seamless and easy"
The process of finding advisors through the platform was seamless and easy. My fiance and I found two advisors we will be working with, and they were excellent with intros, follow-up, etc. Habits will be a very successful business.
Cal
30
Director of RevOps
"What your team is building is special"
Appreciate the intros! Outsider's perspective, what your team is building is special, and most importantly solving a clear problem (yes, for people like me..)
Brendan
29
Attorney
"Love the transparency"
Wanted to let you know I ended up signing on with XXX on a flat fee model. Love the transparency you've been showcasing! The content has been top notch.
Joe
23
Investment Analyst
Connect. Understand. Share.
Use our Plaid integration to share your financial overview with your selected advisors, ensuring productive and personalized introduction calls.
Frequently asked questions
How much does it cost?

Habits Inc. earns revenue by charging an annual membership fee to the advisors in their network. You will not pay anything to Habits through this process.

Additionally, Habits Inc. ensures that every introductory or first meeting with an advisor does not come with a hidden fee. You only pay once you sign to become a client with your selected financial advisor.

For more detailed information on the costs of working with financial advisors, check out our Guide to Financial Advice.

How many advisors can I meet?

At Habits, there is no limit to the number of advisors you can meet but we recommend that you speak to at least two or three.

How does the algorithm work?

Our algorithm includes criteria set by both our users and advisors. It accounts for your financial situation, preferences and meeting style. This includes details such as your income, balance sheet and what you're looking for in a financial advisor.

Meanwhile, advisors have their own minimums, requirements and compensation structures.

You are presented with a curated list of advisors based on these preferences.

What should I expect in that first meeting with an advisor?

In meeting number one, consider it an opportunity to get to know your advisor, ask any questions and begin to see if you two are a fit. Here's a quick guide on questions you can ask and prepare.

How does Habits select the advisors on its platform?

Habits is an invite only platform and every advisor goes through a one-month application process, involving multiple conversations with different members of the team. Every advisor must also receive approval from our Selection Committee, made up of industry experts including the former Vice Chairman of J.P. Morgan.

What kind of financial advice can I expect to receive?

The beautiful part of Habits, is the diversity of expertise, background and knowledge of its advisor network. You can expect to find guidance across taxes, investing, preparing for life after athletics, cash-flow, buying your first house, or anything related to your financial situation. For more details on the advice you can expect to receive, check out our Guide to Financial Advice.

I have another question...

Great. Please contact us by email.